Marketing is intimidating — there is no question about it — but properly communicating the value of your product, service, or brand to customers and consumers is essential to making your business thrive. A strategically delivered marketing campaign will help you fill more rooms and increase revenues. When implementing your marketing strategy, there are several key areas to consider:
Know your competition and your industry
Identifying your competition is more than just knowing who they are, it’s about knowing your industry, your competitor’s rates, where they advertise, and what they are doing to make their property stand out.
Identify your marketing goals
Make a list of opportunities where you want to establish quantifiable marketing goals. After you make that list, look at all the channels you will use to reach your target audience — who you market to and how you market to them is the backbone of your overall strategy. Consider the following marketing opportunities:
Innsoft understands property marketing needs, which is why we developed
Innformer™. Innformer produces reports, direct marketing labels, mail merge letters*, and sales charts. Working in conjunction with Check-Inn, our property management software, Innformer accesses guest history data according to your
preferences. If you use Innformer, join the conversation and tell us more about how you’re driving your marketing strategy.
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