Most travel planning these days happen in front of a computer. If the traveler doesn’t start at an online travel agency website (like Expedia or Booking.com), they will certainly start at a search engine like Google, and you will want to make sure they find your website if they are looking for lodging in your area.
The best way to rank higher than your competition in a search engine is to use Search Engine Optimization (SEO) techniques on your website. For your site to appear on most search engines, an internet robot visits your pages and looks over the content. When a potential guest searches for the information you have on your website, your website link appears on the list. You can add cross-reference links, keywords, etc. the information the robots collect to increase the odds of a higher placement on the list of websites that match the information. You can learn more about SEO here: https://support.google.com/webmasters/answer/35291/ .
Another way to improve the Return On Investment (ROI) for your website is to add analytics tracking to it. You can track your audience’s engagement, which means the areas they are looking at the most, and their conversion, which is whether or not the prospecting guest makes a reservation, that way you can improve your website and remove any roadblocks stopping you from making more money. Google provides analytics services for free, and you can learn more about it here: www.google.com/analytics/.
With analytics you can find out what keywords people are using to get to your website and enter them to your web pages to help you get a higher ranking in search engine results. Keep in mind that just like market research and most marketing techniques, both SEO and analytics are tools that change all the time and need regular updates.Tweet