Weekly Blog

Channel Managers

Posted on November 22, 2016

The ability to advertise your hotel on 100’s of difBlog_Image_2015-12-15ferent websites has been a game-changer in the hotel industry, but managing rates and inventory on each OTA site is simply too time-consuming and complex, leaving too much room for rate parity issues and other errors. Thankfully, we now have channel managers.

Channel managers provide an online portal (website) which allows you to manage all of your OTAs in one place. With channel managers, you only load rates one time, which are then sent to all of the channels you have an account with (Booking.com, Expedia, TripAdvisor, etc).  All of your channels get their inventory from one source, thus minimizing the potential for overbookings. Some of the better channel managers even have the ability to book reservations directly into your PMS, which eliminates potential mistakes made when entering guest info by hand, saving you time and money.

There are several factors to consider when choosing a channel manager, cost being the most obvious. Besides cost, factors include:

capture Ability to integrate with your PMS

capture Which OTAs can be managed

capture Ease of use

capture Flexibility and options

capture Ability to manage your website’s booking engine

capture Synchronization time between when the reservation is booked and when it reaches your property


Innsoft now offers our own channel manager: Connect-Inn.

Connect-Inn checks off all of the boxes mentioned above. It is a cost-effective, easy to use, feature-rich, online portal that allows you to manage multiple OTAs at once. Plus, with Connect-Inn, you can manage rates and restrictions online. That means you do not have to be tethered to your property’s computer to get your work done, but instead you can manage your OTAs from anywhere in the world, so long as you have an internet connection… including your smart phone.

In addition to managing your OTAs, Connect-Inn optionally includes a booking engine for your website, thus allowing you to manage ALL of your websites in one place. Connect-Inn’s booking engine, known as the Booking Button, is an upgrade to our current booking engine, Direct-Inn. The Booking Button is a secure, highly customizable, professionally designed booking engine that you can match to your own website, and which allows your guest to make reservations directly with your property.

Connect-Inn’s Booking Button answers many feature requests that we have received over the years, including an upgraded “modern” look, mobile friendly, additional promotion and package features, and the ability to manage rates and restrictions online, which means you do not have to be at the property to manage your website.

Connect-Inn is designed to facilitate the life of hoteliers. We’ve added many tracking features, including revenue, reservation, source, and even website traffic. Reports are a must, so we’ve provided several of those as well. Here’s what the home page of the portal looks like:




Lastly, as with all our online interfaces, Connect-Inn and the Booking Button are commission free! That means Innsoft does not charge per-booking fees to get reservations from OTAs or your website.  Instead, pricing is on a monthly basis and based on the amount of rooms at your property. To sweeten the deal, we are currently offering a no risk free trial. If you would like to take advantage of this, go to www.innsoft.com/connect-inn-trial/, or call our helpful sales team at (800) 950-8995, option #1. We look forward to hearing from you!